Clarity meets sustainability by PETplanet Insider Magazine

Clarity meets sustainability

We are pleased to share that Ventura Horizon Limited and our flagship solutions—ClarityBoost anti-yellow technology and PureTaste acetaldehyde (AA) scavenger—have been featured in the latest issue of PETPlanet Insider (page 37). The issue focuses on the lifecycle of recycled PET (rPET) and the industry’s accelerating push toward sustainability.

As global packaging shifts further toward a circular economy, rPET continues to play a critical role. Its lightweight nature, durability, and inherent recyclability make it an ideal material for sustainable packaging. Yet one challenge remains persistent across the value chain: yellowing and discoloration during recycling.

Our Contribution to the rPET Journey

PETPlanet highlights how Ventura Horizon is helping brands overcome these colour and quality challenges, ensuring that recycled content matches the visual and performance expectations of virgin PET.

ClarityBoost – Turning Yellow Into Brilliance

ClarityBoost is our next-generation liquid additive designed to neutralise yellow and grey tones in recycled PET. The result: crystal-clear bottles and containers that retain the aesthetic appeal consumers expect.
By restoring brightness and appearance, ClarityBoost™ enables converters and brand owners to confidently increase rPET content without sacrificing quality.

PureTaste – Protecting Flavour & Brand Integrity

For beverage applications, our PureTaste AA scavenger solution helps reduce the formation of acetaldehyde—an important step in preserving taste, aroma, and overall product experience.
This ensures that high-rPET packaging can still meet the demanding sensory requirements of beverage brands.

Seamless Integration, Global Compliance

As noted in the article, our additive technologies are engineered for easy integration into existing PET and rPET processing lines. All products are fully compliant with EU and FDA food-contact regulations, giving producers confidence from both a technical and regulatory standpoint.

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Driving Sustainable Change Through Innovation

Being featured in PETPlanet Insider reinforces our commitment to supporting the industry through science-driven solutions.
At Ventura Horizon, we believe sustainability shouldn’t come at the expense of quality. With ClarityBoost™, PureTaste™, and our other innovations such as HeatMax™, we aim to help the industry move toward higher recycled content, reduced energy usage, and improved product performance.

We thank PETPlanet Insider for the feature and look forward to continuing our work with partners across the PET value chain.